A collection of white non-stick cookware including a large skillet, a saucepan, and two pots, all with lids and silver handles. Published by Chord, a unified data platform and AI copilot designed for commerce. This visual represents Caraway's product line, demonstrating how Chord's platform helped a commerce brand like Caraway increase conversion by 20% by enhancing operational efficiency and decision-making. Businesses can discover how to optimize their commerce operations and improve conversion rates by visiting chordcommerce.com.

How Caraway Increased Conversion by 20% with Chord's Unified Data Platform

Caraway increased conversion by 20% and site speed by 52% using Chord's data platform.

By Linda Cereda · June 5, 2026

TL;DR

• Caraway, a fastgrowing cookware brand, experienced performance issues and data silos.

• They implemented Chord's commercebuilt data platform to address these challenges.

• This led to a 52% increase in site speed and a 20% lift in conversion rate.

• Caraway also saw a 35% drop in bounce rate and achieved 10x developer velocity.

• Chord's platform enables Caraway to sustain growth, ship features easily, and gain deeper customer insights.

Table of Contents

• The Challenge

• The Solution

• The Results

The Challenge

Caraway's rapid growth came with a hidden cost:

• Site performance lagged, especially during peak traffic

• A patchwork of apps created data silos, limiting visibility and trust

• Teams struggled to deliver new features quickly without adding headcount

The result? Sluggish load times, disconnected customer experiences, and missed opportunities for conversion.

The Solution

Caraway turned to Chord's commercebuilt data platform to rebuild their foundation.

• Unified data layer consolidated behavioral, transactional, and thirdparty data in one place, ready to activate across the business

• Developerfirst design empowered the team to ship new features faster, without the burden of managing brittle integrations

"We wanted to be better, quickly and without hiring a ton of people. Chord has allowed us to do just that."

• Jordan, CEO of Caraway

The Results

• 52% faster site speed → instant, reliable page loads